Fuel Your Ride with
Ashley Fiolek
Experience the thrill of the ride with Ashley Fiolek’s coffee collection. From a bold Italian roast to a smooth espresso blend, every bag is crafted to fuel your passion—whether you’re chasing laps on the track or savoring the after-moto vibe. This is coffee built for champions, inspired by one.
The Perfect Partnership: Ashley Fiolek & Hole Shot Coffee
When motocross grit meets specialty coffee craft, you get a collaboration built for champions. Hole Shot Coffee is proud to team up with Ashley Fiolek—a trailblazer, multi-time champion, and community leader—to bring her fearless energy into every cup.
From her signature Roosted’n Roasted Italian roast to the new Espresso No. 67, Ashley’s collection is designed to fuel riders, fans, and everyday adventurers alike. More than coffee, it’s a shared commitment to quality, passion, and living life wide open. Together, we’ve created an experience that’s bold on the track and unforgettable in the cup.
Crafted for Champions by Champions
Just like Ashley dominates the motocross track and Hole Shot Coffee's founder once ruled the desert, this coffee blend delivers bold flavors with a smooth, unforgettable finish that will keep you coming back for more. Designed for those who crave a dark, rich roast, "Roosted and Roasted" is perfect for riders, thrill-seekers, and coffee lovers alike.
From the Track to Your Cup
Ashley Fiolek's drive for excellence extends beyond the track and into every cup of this signature coffee. Each batch is meticulously slow-roasted to perfection, blending the finest Specialty Grade Arabica and Robusta beans for a flavor that’s as bold as it is smooth. Whether you're prepping for a ride or fueling your day, this Italian Roast brings the heat with deep, smoky notes that reflect Ashley's taste for intensity and precision.
Join the Roosted and Roasted Revolution
Don’t just drink coffee—live it. By choosing "Roosted and Roasted by Ashley Fiolek," you're not only enjoying an exceptional blend, but also becoming part of a community of champions who push boundaries and live life to the fullest. Ready to rev up your mornings? Grab a bag today and experience what it means to get Roosted’n Roasted like a true champion.
Crafted for Life On & Off the Track
Ashley wanted her second coffee to reflect a different side of her life—the moments after the ride when the gear comes off, the stories flow, and the espresso martinis come out. Espresso No. 67 was born from that vision: a smooth, versatile blend that celebrates her race number, her love of espresso, and the idea that coffee can fuel both the chase and the chill.
From Passion to the Perfect Shot
Espresso No. 67 blends select coffees from Kenya, Tanzania, and Ethiopia to create a medium/dark roast with a syrupy body and layers of chocolate, caramel, and subtle fruit. Roasted to bring out both richness and clarity, it shines as a straight shot, balances beautifully with milk, and makes a bold base for espresso martinis—Ashley’s personal favorite.
Embrace the Espresso No. 67 Experience
Espresso No. 67 isn’t just a blend—it’s Ashley’s race number, her after-moto ritual, and her way of sharing a favorite part of life beyond the track. By choosing it, you’re stepping into her world: fast on the throttle, grounded in the cup, and always ready for what’s next. Fuel Your Ride. Fuel Your Life.
Fuel your ride and your life with Espresso No. 67 by Ashley Fiolek.
