Espresso No. 67: A New Chapter in Our Journey with Ashley Fiolek
- KyleG
- Sep 20
- 2 min read
At Hole Shot Coffee, every roast has a story—and some stories are written on the track. Our collaboration with motocross legend Ashley Fiolek has already brought fans something truly special with Roosted’n Roasted, her bold Italian roast that quickly became our #1 best-seller. From early mornings at the track to long days chasing adventure, riders and coffee lovers alike have made it clear: this blend fuels champions.
But the story doesn’t end there.
We’re excited to introduce the next evolution of Ashley’s collection: Espresso No. 67. Named after her iconic race number, this new blend is a tribute to Ashley’s fearless spirit and her love of espresso. Crafted from a premium mix of beans from Kenya, Tanzania, and Ethiopia, Espresso No. 67 is a medium/dark roast designed to be smooth, balanced, and versatile. Whether you’re pulling a shot, sipping it straight, or mixing up an espresso martini after a long day, this coffee is bold enough for the ride and smooth enough for the night.
More Than Coffee—It’s a Partnership
When Ashley first teamed up with us, it wasn’t just about putting her name on a bag of beans. It was about building something authentic—something that reflects her passion for life on two wheels and her love of coffee. Over the past year, our partnership has grown into a true extension of the Hole Shot Coffee family.
Ashley has been hands-on every step of the way, from taste-testing blends to designing gear that speaks to her fans. The result? A collection that goes beyond coffee—merchandise, apparel, and a community where riders and coffee lovers can come together.
What’s Next
Roosted’n Roasted will always be the flagship blend in Ashley’s collection, but Espresso No. 67 represents what’s possible when we keep pushing forward. This is more than a new roast—it’s a symbol of the long-term journey we’re building together with Ashley and with all of you.
So here’s to fueling your mornings, your rides, and your nights. Grab a bag of Espresso No. 67 and taste what happens when passion meets the perfect roast.
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